Looka Logo Maker: Best for Small Business?

When you’re launching a small business or side hustle, a logo is one of the best ways to stand out from the crowd. No matter what niche you’re in, the competition is fierce, so you need something that is professional, visually striking, and expresses your personality to the fullest. There are three routes you can take: a) hire a professional designer, b) make it yourself from scratch, or c) use an online platform like Looka Logo Maker.

Hiring a designer or agency is one option, but that can get expensive fast. You might not have the resources to do that when you’re just starting out. If you have some design skills, you can make the logo yourself, but you may end up spending a lot of time on a logo that doesn’t turn out so well. The last option is to use an online design platform like Looka to get a logo and brand identity at an affordable cost.

I know this because I used Looka’s logo generator for my own website. Want to know how it went? Keep reading or skip straight to the review.

Disclosure: This article contains affiliate links, and I may earn a commission at no additional cost to you. To learn more, visit my editorial guidelines.

Looka brand logo

My Take

Looka is a fast and affordable way for business owners to create a unique and beautiful brand that will have you up and running in no time. The logo maker’s AI provides a non-cookie-cutter approach that gives you countless options. Anyone can use it without any technical skills or training. The best part is that it’s free to try, and you only pay if you are happy with the results and want to use it.


out of 5
Best ForEntrepreneurs
PriceStarting at $20
TermsFree to try

Looka Logo Maker Overview

Looka is a Toronto-based company founded in 2016 by logo designer Dawson Whitfield. Having developed an extensive logo design portfolio over the years, he noticed a disconnect between the time and money a design would take to create with the resources of those who needed them.

Many of Whitfield’s clients were first-time entrepreneurs operating on a shoestring budget. They were restaurant owners, real estate agents, or people with a side hustle. He also worked with many niche clients, including sports teams, students, and people getting married.

These clients had one thing in common: they wanted a high-quality logo design, but they were short on both time and money. They typically had a vague idea of what they were looking for and wanted to see a variety of options fast.

Thus, the idea for Looka Logo Maker was born. The company’s mission is to help small business owners and entrepreneurs elevate their business through good design without breaking the bank or taking weeks in the process.

In August 2022, Looka partnered with Xero to offer its Brand Kit subscribers a snapshot of their business’s accounting from inside the dashboard. This exciting development demonstrates Looka’s commitment to helping entrepreneurs succeed. 

What Is Looka Logo Maker?

Logo Maker is Looka’s tool that allows you to create premium logo designs for your business. Powered by AI and machine learning, it analyzes hundreds of designs across various industries and presents options based on universal concepts of good design.

With Looka Logo Maker, you are an active participant every step of the way. First, you enter your company’s name and industry. Second, you pick out a couple of different elements that you find appealing. These elements include fonts, colors, icons, and backgrounds.

Next, Looka Logo Maker will generate logos based on your personal preferences. Within seconds, you’ll have dozens of options that you can then use to customize further.

One of the best things about the logo design process is how easy it is. In fact, you don’t need any technical or design skills to create a consistent and powerful brand image.

Who Founded Looka?

Looka was founded in 2016 by a custom logo designer in Toronto named Dawson Whitfield. Originally called Logojoy, the company changed its name to Looka in 2019 when it became a full-service branding company.

Dawson Whitfield
Image credit: Looka

Like many businesses, Looka was born in response to a problem:

As a logo designer, Whitfield found himself engaged in weeks back-and-forth emails making incremental changes. At the end of the design process, his client might spend thousands of dollars on a logo that was essentially just the company’s name against a colored background. He felt like a glorified font picker

There has to be a better way, he thought.

Today, Whitfield is joined by a team of over 25 employees that make up the Toronto-based startup. Looka’s goal is “to empower anyone to get a good design quickly, at a price they can afford,” according to the website. 

Currently, Looka has a 4.5/5 average review on Trustpilot, which is considered an excellent rating. This is based on over 11,093 online reviews.

Who Should Use Looka?

Looka Logo Maker is for:

  • Anyone who wants to get custom logo design quickly and affordably.
  • Small business owners or people running a side hustle or passion project.
  • People who understand the power of branding to convey values and mission.
  • Design-minded people who don’t have the skills to create a logo from scratch.
  • Entrepreneurs who need professional-quality marketing materials.
  • People who are short on time, money, and other resources.
  • People who aren’t sure what they want and need to see a lot of options.
  • Anyone who wants to take their business to the next level through branding.
  • Influencers who need a logo for social media.

How Much Does Looka Cost?

You can create as many free logo designs as you want with Looka Logo Maker. This means you can mix and match colors, fonts, and icons for your logo ad infinitum. This makes it a great option to test the waters and develop different versions of your logo before committing.

However, once you find that perfect logo design for your business, you’ll need to pay in order to download it. Not only does this give you a high resolution logo file, but it transfers the copyright directly to you, which is important.

There are various Looka.com pricing options depending on what you need. You can start with one of the basic plans or opt for a premium membership. It all depends on what asset types you require for your business.

Brand Kits

For brand kits, you’ll need a yearly subscription plan.

  • The Brand Kit Subscription costs $96/year and allows for unlimited changes to your logo, full ownership of your design, every file type you’ll need (including scalable vector graphics), and over 300 brand assets that can be used for social media platforms, email signatures, invoices, letterheads, and more.
  • The Brand Kit Web Subscription costs $192/year and includes everything the Brand Kit Subscription offers and a website.


For logos, there’s a one-time purchase plan.

  • The Basic Logo Package costs $20 and includes one PNG file.
  • The Premium Logo Package costs $65 for multiple logo files (PNG, EPS, SVG, PDF) and design variations. This package lets you edit your logo after purchase, gives you complete ownership of the design, and provides lifetime technical support.
Looka pricing

How to Use Looka

The engine behind Looka is its AI-powered Logo Maker. This is the starting point, no matter what kind of assets you need for your brand or business.

So, with that being said, now let’s take a look at some of the excellent features of this graphic design platform.

Logo Generator

The first thing you need to do is generate a logo. Don’t feel intimidated—this is the fun part! Keep in mind that the customization options you choose here will become the basis of your brand. So, while it’s an important step, you shouldn’t worry too much because the logo generator will help you develop something professional and appealing for your business.

To get started, the logo generator leads you through a series of prompts:

  1. Pick your industry.
  2. Pick some logos you like.
  3. Pick some colors you like.
  4. Enter your company name (slogan optional).
  5. Pick some symbol types.

After completing these steps, which only take a few minutes max, the logo generator presents you with your first set of logos to work with. Next, simply choose the ones you like, and you’re ready to start customizing.

Editing and Design

On the left side of the screen, there are various tabs for editing and design. This is where all the magic happens. Here, you’ll find the following tools:

  • Layout
  • Palette
  • More Ideas
  • Background
  • Name
  • Slogan
  • Symbol
  • Container

One of the best things about Looka Logo Maker is that you don’t need any technical or design skills. The interface is extremely user-friendly and was made with accessibility in mind.

Looka logo process

However, if you are having any trouble, Looka offers technical support and a help center where you will find answers to commonly asked questions.

Suggested Options

Once you have a logo, you’ll find another tab on the left called Suggested. Click on it, and a dropdown menu appears, giving a selection of different logo styles to choose from. The customization options include:

  • Classic
  • Bold
  • Modern
  • Playful
  • Friendly
  • Script
  • Sophisticated
  • Quirky
  • Delicate
  • Curved

Clicking each one brings up dozens of variations in each style.

Brand Kit

Once you have settled on a logo, the next logical step is to get set up with a Looka’s Brand Kit. This is one of my favorite features because it takes your logo and shows you what it will look like on various types of assets, including:

  • Logo files
  • Website
  • Social covers
  • Business cards
  • Email signatures
  • Letterheads
  • Social platforms
  • Invoices
  • Advertisements
  • Posters
  • Newsletters
  • Brochures
  • Invitations
  • Social media kits

I like the Brand Kit because it helps you visualize what your company’s identity will look like in real life. Does it feel aligned with your mission and values? If the answer is yes, you know you’re on the right track.

Seeing a logo on a screen is one thing but having access to branding tools gives a sense of whether the colors, fonts, and logo you have chosen feel authentic. In this way, the Brand Kit is like a cheat code, saving you time and money by conceptualizing your company’s visual identity in seconds. I can’t stress enough how helpful it is to see these mockups in real-time.

Website Generator

On the left-hand side of the screen, there’s a tab called Website. Click this, and you’ll be given 10 AI-generated website design options based on the logos, colors, and fonts that you have selected.

This feature stands out from other website templates because Looka uses personalized and industry-specific details. For example, I’m in the publishing industry, so one of my templates says, “Transforming the world with books.” Another says, “Printing all your dreams.”

You may decide you want to change these taglines (the templates are fully customizable), but they serve as good jumping-off points, nonetheless. Moreover, since the templates include your logo, fonts, and colors, it helps you visualize what your website will actually look like.

Is Looka Logo Maker Hard to Use?

One of the best things about this design software is the low barrier to entry. By this, I mean that the Logo Maker is not hard to use whatsoever. That said, there is a chat box on the lower right corner of the screen where you can ask questions and receive support if needed.

In fact, the customer service is one of the ways Looka separates itself from other online logo makers. This company is eager to serve its customers, and it shows through its courteous and prompt responses.

In short, you don’t need to be a graphic designer or have special technical skills to design an attractive logo with Looka. The intuitive nature of the user interface, combined with its AI capabilities, makes Looka Logo Maker an ideal tool for entrepreneurs of all ages and experience levels.

Package design for brand called Spacebox

Looka Use Cases

There are endless use cases for creating a logo with Looka, but here are a few examples. By the way, these are from people who have actually used Looka (myself included).

  • Blog or personal website
  • Catering business
  • Church signage
  • Nonprofit organization
  • Baseball team t-shirts
  • Company profiles
  • Restaurant
  • YouTube channel
  • Business cards
  • Online education
  • Marketing materials
  • Personal trainer
  • Social media profiles

Looka Logo Maker Examples

Below is a small selection of logos that others have made using Looka.

Sophisticated logo for Hansom Horses made by Looka
Logo for hair salon made by Looka
Bold logo for small business called Cinematic Press
Elegant logo for small business called Pilot Code

My Experience Using Looka

I used Looka to create a logo for my website and social media. You’ll find it in the upper left corner of the screen. As you may know, I have experience as a graphic designer. So, why did I turn to an online logo generator such as Looka for my personal brand?

It’s simple: My expertise lies in book design, which requires a different skillset than logo design. I’m very comfortable working with layouts, grids, typesetting, and everything else in that realm, but logos are a different animal. The truth is, I’ve tried designing logos for myself in the past, but the results weren’t great.

The other reason I tried Looka has to do with time and money. From a financial perspective, it doesn’t make sense for me to drop several thousand dollars on a logo when my business isn’t profitable yet. Even with one of the premium plans, it is still one of the least expensive paths to building a personal brand.

As far as the actual design process, I found Looka Logo Maker to be as smooth and seamless as it gets. All in all, it took me about an hour to: 1) discover Looka, 2) design a handful of logos, 3) determine which one I liked best, 4) tweak the colors, fonts, and spacing, 5) purchase the Premium Logo Package, and 6) download my files.


Based on my experience using Looka Logo Maker, I recommend it to small business owners, freelancers, side hustlers, social media influencers, or anyone who lacks the funds to hire a designer and doesn’t want to risk doing it themselves. This platform will help you create a consistent and memorable brand with minimal resources invested. Looka pricing is extremely reasonable, even for a cash-strapped entrepreneur.


Is Looka good for logos?

Looka is a good tool for logos for these reasons:

  • You don’t have to learn a new skill set or be a technical genius to use the logo generator. Looka’s interface is easy to use, even if you’re not a designer.
  • The value is hard to beat. If you’re only getting a logo, it’s a onetime fee of less than $100. This gives you the files necessary to start building out your brand.
  • You can complete the entire process in under an hour. As an entrepreneur, you have many things to do, so getting a logo done fast is a major plus.
  • Looka’s Logo Maker platform allows you to be creative but does all the hard work for you. You’re in control of your vision; it just makes the execution a lot easier.
  • The quality is excellent. Since a designer founded Looka, the brand assets (fonts, symbols, etc.) are higher quality than many other logo makers.

Is Looka Logo Maker free?

You can design as many logos as you want on Looka Logo Maker for free, but there’s a small fee to download the hi-res transparent files.

I like this because you don’t pay for anything you don’t use. It costs you nothing to experiment with different logo styles until you find “the one.”

What is the best free logo maker?

Logo makers have become hugely popular in recent years as more business moves online. As a result, many new design platforms have materialized to meet the demand.

These platforms provide entrepreneurs with a comfortable middle ground between hiring a designer and going completely DIY with a program like Photoshop or Illustrator.

In short, it’s not all that hard to find a free logo generator, but it can be difficult to choose the right one. To help you decide, I’ve narrowed it down to the ones I think are best. 

Here are my picks for the best logo makers:

  1. Looka
  2. Canva
  3. Placeit by Envato
  4. Adobe Express
  5. Wix Logo Maker
  6. Squarespace Logo Maker
  7. Zyro Logo Maker
  8. Tailor Brands

Which is better: Canva or Looka?

Canva and Looka are two of the most popular options on the market, which makes many wonder which is best. As you might expect, the answer to this question is not so black-and-white. That’s because each one has its own unique set of strengths and weaknesses. Therefore, a better question to ask might be: which one is better for you?

Canva Rundown

Canva is an affordable, uncomplicated design tool that was built for non-designers. Its drag-and-drop features make it relatively easy to create just about anything, from infographics to business card designs. To get started, you can use one of its many templates or start with a blank page. Either way, the editing and design tools are incredibly intuitive, making the process a breeze.

Canva’s logo maker lets you choose templates based on different industries, such as food/drink, sports, or education. From there, you can select the one you like and change as many (or as few) of the design elements as needed. For example, maybe you love the color palette but hate the font. In that case, you would simply change the font while keeping the other elements in place.

Looka Rundown

Looka Logo Maker is an AI-powered design tool that creates logos based on algorithms and machine learning. It analyzes designs across different industries and finds commonalities between them. According to Dawson Whitfield, “We constantly teach our AI system how to improve itself, so if it begins to understand what makes a great, say, business card for a bakery, it’ll get better at designing those cards over time.” Like Canva, Looka uses an easy-to-use drag-and-drop interface that makes visual editing a pleasure.

Looka vs. Canva: Compared

So what are the main differences between the two? For one thing, Looka uses an AI-powered logo generator, whereas Canva uses templates. With Looka, the designs are a direct result of the questions you answer, whereas Canva templates are generally the same for every user. This is not necessarily a bad thing, as the templates only serve as a jumping-off point.

Another difference is that Canva is infinitely customizable, whereas Looka has safety nets in places. With Looka, you can modify the layout to a certain extent, but it doesn’t want you to stray too far in a different direction. Since its logos are based on universal design principles, this may not be a bad thing. 

Final Thoughts

So, which is the best logo maker: Canva or Looka? In my opinion, Canva is suitable for people who want to roll up their sleeves and have complete control. On the other hand, Looka is better for people who would rather be presented with tons of options, make a few tweaks, and call it a day. Either way, you are bound to end up with something you can be proud of using these excellent design tools.