Today, there are 443,392 results for graphic design on LinkedIn.
That’s a lot of designers!
You may wonder how you’ll get noticed among all the competition and if it’s even worth it in the first place.
Here’s the thing.
Many of those profiles aren’t fully optimized. You can easily separate yourself from the masses with just a few minor tweaks.
So, in this article, I will show you how to take your graphic design LinkedIn profile from good to great.
By the end, you’ll know how to leverage the platform to help you achieve your desired career path.
Are you ready? Let’s go.
Is LinkedIn Good for Graphic Designers?
First off, let’s address the elephant in the room:
Is LinkedIn even worth it for a designer, creative director, or web designer?
The answer is yes.
It’s often the first place job headhunters and recruiters look when filling an open position. That includes designers.
Of course, they’ll also check your website and other social profiles, but your LinkedIn page is an essential touchpoint along their hiring journey.
In 2022, 87 percent of recruiters used LinkedIn to select candidates.
The same study reports that 58 million companies use the platform currently. What’s more: the number grows by multiple seven figures each year (up from 18 million in 2017).
What does all this mean?
It means the platform is becoming more vital each year. That’s not to say it should be your complete strategy, but it is a crucial piece of the puzzle.
Even if you’re not looking for a job, it’s wise to connect with other LinkedIn graphic designers and keep yourself visible in the graphic design community.
This is true whether you’re an entry-level graphic designer or a seasoned creative director with lots of clients.
Having no LinkedIn profile could raise red flags.
On the other hand, if you have a poorly executed LinkedIn profile, that could detract potential employers just as easily!
Think of it this way:
Maintaining your LinkedIn profile is like making small deposits into a piggy bank. It may seem insignificant at the time, but one day could pay off in the form of a dream job.
So, with that in mind, let’s figure out how we can optimize your graphic design LinkedIn profile for the best results.
What Should Graphic Designers Post On LinkedIn?
Okay, now on to the nitty gritty.
I’ll provide tips on what makes a good LinkedIn profile for graphic designers.
The first step involves setting up your profile correctly. Sounds easy enough, right?
It’s tempting to rush through the process without giving it much thought, but I recommend putting in some extra effort.
In short, the devil is in the details.
What separates a good profile from a great one lies in the nuances, and—spoiler alert!—that’s what I’ll go over below.
Step 1: Build Your Profile
As a graphic designer, it might be tempting to use your personal logo instead of a headshot. However, I recommend using a quality photo of you/your face.
People want to work with other people, not logos or avatars.
Just be sure to keep it professional. That means don’t upload a photo where you’re out partying like this guy:
Remember, the goal is to build trust, so the photo should be up close with eye contact and a pleasant smile.
Some people leave this section empty. Don’t be one of those people.
The banner allows you to share your design skills and establish your personal brand.
This is especially true if you are a graphic designer, creative director, or any other type of designer.
Since it’s one of the first things visitors will see, your banner should match your graphic design style or showcase your work. Ideally, it should be the latter.
The headline takes up valuable real estate on your page.
LinkedIn expert Brynne Tillman says your headline should have three elements: 1) who you serve, 2) how you serve them, and 3) why they should care.
Think in terms of keywords that your ideal prospect might be searching for. It’s crucial to be specific here:
“I work with entrepreneurs in the restaurant industry to develop their brand identity” is much better than “I do graphic design.”
Don’t say, “I do web design, logos, books, packaging, menus, and branding.” Instead, say, “I specialize in branding for e-commerce startups to help them 10x their growth.”
Much like your headline, the about section is another opportunity to grab the interest of prospective clients.
Many simply rehash what is in their experience section. That is a blockish mistake at worst and missed opportunity at best.
Instead, think about how you can tell your story in a way that provides massive value.
For example: What key insights did you uncover from past work experiences, and how is it relevant to your clients?
Take the time to craft your bio, as it will increase the number of job recruiters approaching you.
I recommend bullet points to list relevant duties and deliverables for the jobs listed.
This could include logo design, type design, or layout design. If your experience includes leading a team, put that here too.
Since bulleted lists are easily scannable, it will help recruiters digest the information more easily. Formatting is one of those small things that will make your profile stand out.
You are expected to deliver a good user experience as a graphic designer. That begins with your LinkedIn profile.
Although it’s at the bottom of the page, the recommendations section is a crucial component of your profile.
Why? Social proof is a valuable asset.
It doesn’t have to be an endorsement from a graphic designer like Stefan Sagmeister to be effective. Any relevant contact will do.
Don’t sleep on this part. Reach out to every design client who will recommend you.
Step 2: Upload Your Portfolio
The featured section is where you can show off the graphic design projects listed on other parts of your profile.
One cool thing about this section is that you can display different media types.
This includes web links and video presentations to brand resources and lead magnets.
Of course, you will want to display examples of your best graphic design work, but there’s also an opportunity to be unique and establish yourself as a creative force in the industry.
Step 3: Start Posting Content
With 500 million users on LinkedIn (250 million of which are active monthly), a built-in audience is waiting for you.
That makes blogging on LinkedIn an excellent opportunity to gain exposure and position yourself as a thought leader in graphic design.
Here are some tips to get you started:
- Think in terms of providing value.
- Avoid hyperbolic or misleading headlines.
- Make sure your research is impeccable.
- Use a spelling and grammar checker.
- Keep your tone professional at all times.
If you’re unsure what to write about, sign up for Google alerts to get notifications about trending topics pertinent to graphic designers. That will give you some ideas.
Hopefully, by now, you can see the potential of this platform
Many graphic designers view LinkedIn as nothing more than an online resume. This gives you the opportunity to stand out to those in your industry.
By following the tips outlined above, you will be on your way to connecting with more people and obtaining the job you desire.